Why Weight Watchers works

replace every negative thoughtWeight Watchers is about much more than food – it’s about habits and about support. It isn’t one of those “buy your food from us forever” programs (ahem, Nutrisystem, Jenny Craig, DietToGo) and there are no “forbidden” foods.

To me, those are a few of the major reasons folks see results from Weight Watchers.

But as I logged into Facebook  earlier today and saw this gem – “Replace every negative thought with a positive one” – I realized another potential reason behind Weight Watchers’ recent popularity with young folks: their use of popular networking sites and general online space.

Connecting with one’s audience is easier said than done – anyone who’s ever tried to create content for a website or fan page of any sort can back that up. And if you’re talking about something as uniquely personal as weight, diet, or appearance, it’s another level of holy hell.

But the Weight Watchers web strategists seem to have struck a balance: they provide fans with a sense of community on the “public” social networks without going into detail, and they offer their paying members another layer of support via their private website (where you need a Weight Watchers account to view the material and forums).

If you’re looking to lose 10 pounds or 100 pounds, check out Weight Watchers. Because it works!